6 Reasons Why a Website is Essential for Your Business

Paola Rohuede • April 25, 2019

Referrals are great but are you losing potential customers?

Gourmet Baskets by Kathi website

 

I hear it from small business owners all the time. "I don't need a website because all my business is from referrals." While referrals are great, they are even more impactful when combined with a well designed website. There are many benefits to having a website of course, but for the sake of this blog, we will focus on the 6 top reasons why a website is essential to growing your business.

 

Credibility

 

Just as first impressions play a huge roll in face to face connections, so do business first impressions. A well branded website gives your business the opportunity to tell customers why they should trust you. Believe it or not, most people will research your business before they commit to dealing with you. The customer/business relationship is built on trust and the first step to gaining this trust is to ascertain what your business stands for and what other customers have to say (testimonials). If they cannot not readily find this information, they will simply move on.

 

Cost Effective

 


 

With a website you know exactly what the cost will be and with website designers becoming more efficient using platform-built websites to minimize build time, websites are becoming increasingly affordable. With an online web presence, brick and mortar businesses can extend their operating hours without the need to hire more staff and thus increase their bottom line. Unlike websites built on Wordpress, maintenance for platform-built websites is minimum and most business owners can easily learn to manage it themselves.

 

A website is always open

 

Your website and social media accounts are accessible 24 hours a day, 365 days a year. This allows a customer to buy when they want to buy and from any time zone. Think about it, a well designed website makes it appealing for your customer (local or international) to shop at any time and at their convenience. Businesses that do not offer this type of user experience are turning away valuable sales to their competitors.  Remember, online sales translate to money in your bank while you sleep so why not make it easy.

 

Convenient

 

What is more convenient than sitting in your pajamas on a Sunday night purchasing your favorite online items. Convenience plays a major part in a customer's buying decisions and for some customers its the only way they buy. If you are not providing these customers with an online experience, you are missing out on a huge piece of the buying market.

 

 Marketing

 

Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Contact us to see which are best for your business.

 

Sales

 

As a business owner, if you are not concerned with maximizing sales, you are throwing profits out the window. Without the sale of products or services, a business becomes merely a hobby. Online sales makes you visible to a broader customer base and this translates to sales. The more customers you have, the more sales you will generate. The more sales you generate, the longer you will stay in business.

 


 

In short, a business cannot afford to neglect their online presence. A well-branded website will give your business the necessary "edge" it needs to compete in today's online market. Don't have a website yet? Let's fix that !

 


 


 

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