6 Advantages of Social Media Marketing To Skyrocket Your Business
Is your goal to reach large numbers of people and get them interested in your product or service? If yes, social media marketing is an efficient way to achieve this.
When it comes to marketing your business, there is no doubt social media is one of the best methods!
It’s one of the most powerful tools out there for business owners and digital marketers alike.
Let’s take a look at six advantages that come with utilizing social media as part of your overall marketing strategy.
Increase Your Companies Brand Awareness & Recognition
More than HALF of the world’s population is on social media, so needless to say, you want to be where your customers are.
Platforms like Facebook, Instagram, and Twitter make it easier than ever to build a brand!
They offer you the ability to directly engage with customers as well as social sharing. Both are amazing for raising awareness.
You can chat with customers right in your DM’s plus they can comment on and share your posts with their friends!
Take a look at the engagement from this one post and see the power of social sharing!
This tweet from Wendy’s got more than 300,000 interactions on this one reply and likely hundreds of thousands more impressions!
Wendy’s is one of the best when it comes to Twitter. Their strategy of clever comebacks and save roasts makes them stand out.
Think about the kind of presence and personality you want your brand to showcase online, and go all-in on it. With good content, you’ll find that social media offers awareness you just can’t get anywhere else.
Increase Inbound Traffic To Your Website
If your site doesn’t have a great domain authority and an A+ SEO strategy to go with it, your traffic is likely limited to your usual customers.
Meaning that people who find your website, do so using the same keywords you already rank for. Such as your business name or “(your service) near me.”
Social media is a great way around this, offering many ways to drive traffic to your website. Every social platform out there gives you the option of linking your website in the bio of your account.
The next step would be to get more eyes on your social media accounts, which in turn can lead to more clicks on your site.
One of the best ways to grow your audience fast involves using Facebook Groups.
Let’s say you’re a Chiropractor looking to grow your following and your website traffic.
Simply type “back pain” or any other relevant keyword of your industry into the Facebook search bar, then select “groups”.
Facebook allows you to join some groups as your business account. As you can see, in the top 3 results alone, there are over 14,000 people looking for answers to their problems.
Join these groups, and become a valuable contributor and member of the community. The more people you can help in these groups, the more likely they are to visit your profile. From there they might follow you and even visit your site. You can even filter groups by the city if you are a local business that only serves a single service area.
This is a great method for inbound traffic and growth!
This doesn’t even touch on social media advertising, which is another powerful tool for inbound traffic to both your profile and your website.
Generate Leads
Following up on the last point, these methods are amazing for lead generation as well.
The more people you help in a group on Facebook, or a DM on Twitter, or a forum on Reddit (you get the idea). The more you become a solution to people’s problems.
Which makes it likely the people you’re providing value to might buy from you.
If you are looking to generate paid leads instead of organic leads, let’s look at some stats.
What Do The Stats Say?
Social media marketing is the most effective tactic for improving lead generation. This is according to
eMarketer, who ran a survey where 59% of marketers agreed.
To follow up on that stat, when asking B2B marketers what the best platform for lead generation was, a whopping 82% said it was Facebook.
The data makes it clear. Social media is the best lead generation tool available to your business.
To maximize your efforts, here are some key tips:
- Make sure your profile is optimized with all your contact information, links to your website, and a clear Call To Action (CTA)
- Make sure your CTA takes users to a responsive, well-designed landing page
- Create high-quality content that compels users to click on your posts or ads
Gather Insightful Data About Your Audience & Understand Your Customers Interests
Without question, analytics is one of the most powerful tools available to you with social media marketing.
Most of the big social media networks provide comprehensive data on your followers.
Various analytics you can track may include things like:
- Time of day your posts get the most engagement (I.E the best time to post)
- Both the reach and engagement of your posts
- What kind of content performs best (photos, videos, links, text-based posts)
- Audience Insights (age, gender, and location of your audience)
There is more analytics available depending on the platforms you are using.
Away from analytics, you can gain an understanding of your clients based on what they’re commenting on.
Engaging in conversation in comments can be a great way to learn what your audience wants to see or know.
All this data can send your business over the top, make sure to use it!
Cost-Effective
You’d be hard-pressed to find any other marketing channel that offers what social media can.
All 100% FREE.
Every social media network that matters gives you the option to sign up and make a business profile absolutely free.
Business owners can see tremendous growth without spending a dollar! Although you can definitely pay for advertising if you choose to.
This offers you a near-infinite ROI. As long as you post good content, and engage with your audience, you should see your following grow over time.
If you decide you want to grow faster, you have the choice of paying for advertising. Which is also very cost-effective when compared to other forms of marketing.
Newspaper ads, commercials, billboards, etc… They don’t stack up against social media. Here’s why:
The average cost for 1000 impressions in Q1 2021 was $5.58USD. So for the cost of a cup of coffee, you can have your ads show up in 1000 people's feeds. As long as you have a great offer with a killer creative and the right targeting, the conversions can be amazing!
Where else can you get in front of 1000 people for $5?
Conversions
Speaking of conversions…
The more exposure you have on social media across various platforms the higher your chances for conversions are.
Every piece of content you produce on social media is another opportunity to lead people to your website and into your funnel.
In order to see the best results possible, consider optimizing your campaigns with the following:
- Effective copy - Write as if you’re speaking directly to your target customer one on one. Keep your writing simple and concise.
- Use the right visuals - High-quality images and videos will go a long way in the overall success of your campaigns and conversions.
- Have dedicated landing pages - If potential customers engage with your ad and click on your site. You don’t want to confuse them with a ton of links and multiple CTA’s. Make sure you are sending them to pages that serve a specific purpose with a single, clear CTA.
- Provide Social Proof - When people are deciding if your offer will work for them, they’ll first want to see that it’s worked for others. Be sure to include plenty of social proof.
- Split Test - You could be a single edit away from success. Don’t give up on a campaign too fast just because the initial results aren’t there. Use your data, and be sure to make edits to the headlines, images, text, or CTA to see what performs best.
Putting These Advantages of Social Media Marketing to Work!
It can’t be overstated how effective social media marketing is and all the advantages it provides.
If your business isn’t on social media yet, you should get on it now!
Creating accounts takes less than 5 minutes, and the ability to connect with your audience can’t be replicated anywhere else.
Invest as much time and energy as you can into understanding each platform, and what kind of content performs best on it. Then provide as much value as you can to your audience. The sooner you get started on social media, the quicker you’ll grow!
