Social Media Platforms for Small Business - Part 4 of 6

Like regular intervals, Google has launched its core updates starting November 2024. It is an attempt by the search engine giant to refine the search system and enhance the quality of results. While the updates are now highlighted to the general users, they will reflect on the search engine when the complete roll-out process is finished. 

Modern SEO is changing. There are some rising trends in SEO you need to keep up with. This will bring you digital success.

With effective strategies, digital marketing agencies can help businesses obtain a strong online presence

Discover the benefits of hiring a professional web designer. Learn why they can help your website stand out and attract more visitors to your business.

Instagram's recent shift to prioritize video content has important implications for brands. Stay up-to-date on the latest trends with Kre8tive Agency's guide.

The Manifest Recognizes Kre8tive Agency Among Edmonton’s Most Reviewed Digital Marketing Companies

Is your goal to reach large numbers of people and get them interested in your product or service? If yes, social media marketing is an efficient way to achieve this. When it comes to marketing your business, there is no doubt social media is one of the best methods! It’s one of the most powerful tools out there for business owners and digital marketers alike. Let’s take a look at six advantages that come with utilizing social media as part of your overall marketing strategy. Increase Your Companies Brand Awareness & Recognition More than HALF of the world’s population is on social media, so needless to say, you want to be where your customers are. Platforms like Facebook, Instagram, and Twitter make it easier than ever to build a brand! They offer you the ability to directly engage with customers as well as social sharing. Both are amazing for raising awareness. You can chat with customers right in your DM’s plus they can comment on and share your posts with their friends! Take a look at the engagement from this one post and see the power of social sharing!

With over 2 billion monthly users, YouTube has become one of the most popular video-based platforms. More than any of its competitors, such as Instagram, Snapchat, or TikTok, YouTube has become the go-to platform for sharing information via video. The general public utilizes YouTube as a place to learn about how to do new things. For example, if you needed to change out a doorknob. You can bet that YouTube probably has a video created by a locksmith or a handyman that will teach you how to perform the task. The question now becomes, how does one wield YouTube as a powerful tool for business? On YouTube, by creating a video channel, you can connect with your users in a totally different way than other social media platforms. YouTube is an excellent platform to: create visual and auditory content to back up your written content create visual demonstrations of your products use as a method to share personal press releases to your followers YouTube is also a valuable tool to gather followers' contact information to grow your email list. Pros Videos drive more conversions It is a great way to show off your brand's personality Videos nicely complement other marketing strategies Cons Videos can take longer to produce Users have high expectations for visual/audio quality Ranking your video can be difficult Taking all of the above into account, YouTube is a great social media platform to grow your business exposure. While the knowledge required to learn how to shoot and edit videos might take some time to master, it can be relatively inexpensive. The majority of smartphones are capable of recording high-quality videos, which the user can then publish with ease. If your business could benefit from implementing YouTube as a marketing strategy, Kre8tive Agency can help! Reach out to us today for a free consultation.

.As we near the finish line of our six-part blog series, in the edition we will be exploring the merits of Pinterest. Since its debut in 2010, Pinterest is one of the top social media platforms for small businesses, with 291 million active users today. The vast majority of users are millennials. Over half are women between the age of 25 and 54 and most recent an upward trend is showing users being 40% men. Pinterest gives a $4.3 return for every $1 spent on ads on average. Pinterest is a considerably less expensive and more profitable advertising platform when compared to Facebook or Twitter. The key elements for utilizing Pinterest as a profitable marketing option for your small business is: a consistent schedule, creative pictures, a strategy for gaining followers Pinterest acts as a great traffic driver to your website. But not all businesses can thrive on this particular social media platform. Businesses specializing in home decor, cooking recipes, photography sites, travel, health and beauty are examples of the most successful companies utilizing Pinterest as a marketing platform. Why, might you ask? Just like its competitor Instagram, Pinterest has content that is visually appealing and can be easily shared. Creativity is the key with Pinterest. Nearly all businesses that have used Pinterest as part of their marketing strategy have shown a significant boost in website traffic. Surveys have revealed that 40% of Pinterest users have a household income of around $100k. Users pursuing Pinterest are there to spend their hard-earned dollars. With that in mind, it's not surprising that this platform is also great for driving conversions! If your business falls within the businesses seeing success from Pinterest, we would love to talk to you! Call the marketing professionals at Kre8tive Agency for a free consultation today!