Social Media Platforms for Small Business - Part 5 of 6
Kirsty Pilgrim • June 23, 2021
With over 2 billion monthly users, YouTube has become one of the most popular video-based platforms. More than any of its competitors, such as Instagram, Snapchat, or TikTok, YouTube has become the go-to platform for sharing information via video.
The general public utilizes YouTube as a place to learn about how to do new things. For example, if you needed to change out a doorknob. You can bet that YouTube probably has a video created by a locksmith or a handyman that will teach you how to perform the task.
The question now becomes, how does one wield YouTube as a powerful tool for business?
On YouTube, by creating a video channel, you can connect with your users in a totally different way than other social media platforms.
YouTube is an excellent platform to:
- create visual and auditory content to back up your written content
- create visual demonstrations of your products
- use as a method to share personal press releases to your followers
YouTube is also a valuable tool to gather followers' contact information to grow your email list.
Pros
- Videos drive more conversions
- It is a great way to show off your brand's personality
- Videos nicely complement other marketing strategies
Cons
- Videos can take longer to produce
- Users have high expectations for visual/audio quality
- Ranking your video can be difficult
Taking all of the above into account, YouTube is a great social media platform to grow your business exposure. While the knowledge required to learn how to shoot and edit videos might take some time to master, it can be relatively inexpensive. The majority of smartphones are capable of recording high-quality videos, which the user can then publish with ease.
If your business could benefit from implementing YouTube as a marketing strategy, Kre8tive Agency can help! Reach out to us today for a free consultation.
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Is your goal to reach large numbers of people and get them interested in your product or service? If yes, social media marketing is an efficient way to achieve this. When it comes to marketing your business, there is no doubt social media is one of the best methods! It’s one of the most powerful tools out there for business owners and digital marketers alike. Let’s take a look at six advantages that come with utilizing social media as part of your overall marketing strategy. Increase Your Companies Brand Awareness & Recognition More than HALF of the world’s population is on social media, so needless to say, you want to be where your customers are. Platforms like Facebook, Instagram, and Twitter make it easier than ever to build a brand! They offer you the ability to directly engage with customers as well as social sharing. Both are amazing for raising awareness. You can chat with customers right in your DM’s plus they can comment on and share your posts with their friends! Take a look at the engagement from this one post and see the power of social sharing!
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Logos are essential. While logos can initially seem daunting from a conceptual perspective, they are a must-have for any business. In fact, a logo is considered to be the cornerstone of any good business or personal brand. Logos carry a heavy load consisting of explaining: who you are, what you do, why you do it, and how you do it. Your logo will be displayed on social posts, marketing materials, business cards and more. Indeed, is a lot of heavy lifting for one little graphic to do! Regardless of your starting point, a good logo should: • Be eye-catching • Be timeless • Be memorable • Work well large or small • Encapsulate your brand vibe What has this brand vibe you have spoken of? Simply, a brand vibe is how you want your brand to make people feel. (Also known as brand personality). This element should have consistency across your logo and content and be clearly set out within your brand guidelines. Once you have established your brand vibe, the logo-making process begins to feel somewhat less daunting. Start by capturing four to five words that encompass how you want your brand to make people feel. With these chosen words in mind and the brand vibe as the destination, let's design a logo! Here are our Top 10 Logo Design Tips & Tricks : A picture is often worth a thousand words - Your logo visually represents your brand. Use straightforward icons to communicate who you are. Empty space = clean logo design - Your logo should be able to be recognized and read clearly from a distance or smaller in size. By keeping it "clean" will achieve this. "Boxed In" is In - the use of shapes to think inside the box and a great way to make your logo stand out. This also helps with cross-platform branding. For example, a "boxed in" logo works well digitally and on company letterhead, presentations, and merchandise such as pens or lanyards. Imagine your logo in various situations. - When designing your logo, try to make sure you think about its intended use. For example, are you wanting to use it on a uniform, or will it just be for your website design? Colour is critical for good design. Using various shades of the same colour can create subtle contrasts within your logo. Be literal with your logo - If your name is an object, incorporate that object in your logo. Don't be afraid to state the obvious. Be authoritative with your logo - Be literal, but make sure it fits your organization. Stand out and grab attention - In the design world, we call this "visual salience." and a great way to create an impactful logo. Reinventing the wheel isn't always necessary when designing your logo - If it works, it works. If it feels right, then go ahead and use it Don't be afraid to adjust the wheel slightly - it's ok to build on the brand you've established, rather than trading the old brand in for a new and shiny one. Admittedly, that's a lot to consider. Sometimes reaching out to a professional to help guide you in the right direction is worth its weight in gold. Hiring a marketing agency to help create a unique brand image and start your brand off on the right foot, may be well worth the cost. Contact Kre8tive Agency if you have any questions about logo design or anything else! We would love to hear from you. info@kre8tiveagency.com
