Instagram Shift to Video: Everything you need to know

Paola Rohuede • January 17, 2023

Are you a business owner in Edmonton or St. Albert, Alberta, looking to make the most of social media marketing? If so, you're likely familiar with Instagram and its recent shift to video content. With this new policy, businesses need to understand how to leverage video content while still maintaining their presence on the platform through pictures. Here is everything you need to know about Instagram's Shift To Video and how your business can utilize it.


What is Instagram Shift to Video?

Instagram Shift to Video is a new policy by the platform that states that they will focus more on video content. This means that videos will be prioritized in reach and visibility, with picture posts being pushed further down the timeline.


However, this doesn't mean that picture content isn't important - far from it! The shift means businesses must start creating and sharing video content to maximize their social media management efforts.


How Can Businesses Leverage Instagram Shift To Video?

While Instagram's shift to video might seem like just a normal policy change, it opens up many opportunities for businesses to use video content to promote their business.


Following are some tips that you can follow and take advantage of Instagram Shift to Video:


1.    Create Engaging Content:


The key to success on any social media platform is creating content people will be drawn to. When it comes to video, make sure you create engaging, interesting videos with a clear message.


2.    Share User-Generated Content:


Sharing user-generated content is a great way to keep your followers engaged and interested in your page. This could be photos or videos of customers using your products or services or pictures of people interacting with your brand.


3.    Encourage Interaction:


Video content should be used to encourage interaction with your followers by asking questions or providing polls in the comments section of a post. This can generate meaningful conversations and provide valuable insight into what your customers care about.


4.    Utilize Live Video:


Live video can be a great way to connect with followers in real time and give them an inside look at what's happening behind the scenes of your business. Whether you're broadcasting a new product launch or just having a Q&A session, live videos offer an engaging experience for viewers.


5.    Take Advantage of Instagram Stories:


Instagram stories are a great way for businesses to keep their followers updated on what's happening without flooding their feeds with content. You can also use stories to direct people to other posts and pages and share exclusive content that won't be seen elsewhere.


6.    Utilize the Full Range of Video Content:


Instagram offers a variety of video formats, from standard square videos to vertical full-screen videos. Take advantage of these different formats to ensure that as many people see your content as possible!


7.    Measure Your Results:


The only way to know if your social media efforts are paying off is to measure the results. Make sure you're regularly checking in on metrics like reach, impressions, and engagement so that you can adjust your approach accordingly.


Following the tips outlined above, businesses can make the most of social media marketing with the Instagrams Shift To Video policy. As long as they focus on creating engaging content and encouraging interactions, businesses can use this new focus on video content to reach more potential customers online.


But the question here is: can you do all these things while also running your business? It's a clear NO. Social media management is a time-consuming and complex task requiring a specialized skill set.


Hiring a social media marketing company in Edmonton or St. Albert can help you create a successful social media plan that will engage your followers and convert them into customers - without taking away from your business operations.


Besides, there are many other benefits that a Social Media Management company can provide you, especially this new Instagram Shift to Video updates.


Let's learn everything about it in detail.


How Can Hiring a Social Media Management Company Help You Stay Ahead of Your Competitors?

In the era where Instagram is shifting towards video content to provide businesses with more benefits, companies need more time and resources to keep up with competitors in their space.


Here are a few ways that a social media management company can help you stay ahead of your competitors:


1.    Professional Content Creation:


A social media management company can quickly and efficiently create quality content for your business by providing you access to a team of professional writers, photographers, and editors. This ensures that your posts are on-brand, engaging, and visually appealing.


2.    Strategies & Insights:


An experienced social media management agency can offer strategies and insights into what content works best for your particular industry. They can also provide data-driven insights so you know which campaigns work best and why.


3.    Comprehensive Analysis:


A social media management company can better understand what content resonates with your audience and why by tracking key metrics such as reach, engagement rate, likes/shares/comments, etc. This information can be used to refine strategies and ensure that the right messages are delivered to the right people.


4.    Increased Visibility:


Having a social media management company handle your accounts will also help increase your visibility on social networks, as they can leverage their contacts, resources, and knowledge of best practices for maximum exposure.


5.    Flexible Services:


Another great benefit of hiring a social media management company is that you can tailor services to your specific needs and budget. An experienced agent can provide the perfect solution if you need full-time or part-time support.


Hiring a social media management company in Edmonton or St. Albert can help you take advantage of Instagram's Shift to Video policy and reach more potential customers online. With a team of experienced professionals working on your behalf, you'll be able to stay ahead of the competition and maximize your social media marketing efforts.


Bottom Line

Why wait? Contact Kre8tive Agency for all your social media marketing needs, and get ready to reap the rewards of Instagram's Shift to Video. We will help you make sure your content stands out from the crowd, drives traffic, and reaches more potential customers.

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