SEO, Google Rankings, Keywords - Oh My! - Part 2 of 4
Kirsty Pilgrim • December 18, 2020
Welcome back to 'Part 2 of 4' in the blog series where we examine the factors that Google takes into consideration when ranking the relevance of your website.
This week, we will be looking at ' Off- Page' Factors .
When ranking your webpage, Google looks at several relevancy factors outside of your actual website. Such as:
- The Linking of Domains . The number of domains linking to your webpage is one of the most crucial ranking factors.
- The Linking of Pages . There may be some links from a particular domain to your website. The rating factor of the linked pages becomes a ranking factor taken into consideration relating to your page too. It is much more beneficial from a relevance perspective, to have links from several individual domains rather than from just one domain.
- The Relevancy of the Link. Links from other webpages related to your webpage's topic carry more relevance for search engines.
- The Authority of Linking domain . The Authority of a domain is considered a ranking factor too. For that reason, a link from low authority page to a high authority site will be worth more than from a lower domain authority one.
- The Links from a Homepage . Links from a home page of a linking domain carry much more strength than those on one of its pages.
- The Domain Authority of Linking page . Links from your webpage to other pages with higher domain authority will be a more significant factor than those on low authority domains. You should always strive to build links from high domain authority websites.
- The Do-follow vs No-follow links . Google officially stated that they don't count no-follow links (i.e., a link with 'rel=nofollow' attribute attached). The number of your do follow links can affect your rankings too.
- The Diversity of Link types . Too many links of one kind may raise a flag as a spam indicator which can negatively impact your rankings.
- The Contextual Links. Links within the content of the webpage are worth far more than links used in a sidebar only.
- The Link Anchors . These can be indication of web spam, which ultimately can negatively impact your rankings.
To summarize the 'Off- Page' Factors, often webpages linking to and from your webpage have a either a negative or positive bearing on your overall Google ranking.
In our next blog post, we will explore the impact 'Site Factors' have on your search visibility.
Does this all seem like Greek to you? Not to worry!
Kre8tive Agency is here to help you make sense of it all. We would suggest running a website audit on your existing web page to see what factors are affecting your current Google ranking. Contact us today!
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