Stepping Stones for Small Business - Part 1
Kirsty Pilgrim • March 26, 2021
It's overwhelming the number of marketing articles that are aimed at small business owners. If there was an endless marketing budget, we're sure every marketing suggestion would be implemented. But that is often not the case as budgets are modest, and small business owners need to get the most bang for their buck.
When running a small business, we wear so many different hats that we often know a little about everything. However, when it comes to marketing, how is a small business owner supposed to know where to focus their efforts?
In our ongoing series, 'Stepping Stones for Small Business', we will be exploring the steps to improve your small business presence specific to online marketing.
One of the best places for any small business (with or without a physical location) is to create a business listing with Google My Business.
What is Google My Business?
Google My Business is a free service offered by the search engine Google to businesses of all sizes. Companies can use this tool to register their company's location and any other pertinent details with Google.
There are several reasons a small business should take the time to create a Google My Business account. Such as:
- Visibility on the web: Google My Business helps bring business exposure by spotlighting applicable companies based on specific searches. With ease, customers can find information about the company online, including hours of business, contact details and directions to the physical location.
- Appear on GPS: By registering your business with Google, you will appear on the map. Anyone using Google maps will see the company, including directions to the physical location.
- Get noticed and build credibility: By augmenting Google My Business profile with business information and images, you will be easily noticeable amongst the competition. An added feature is that satisfied customers can post reviews to help build a reputable business image.
- The Business owner controls the information: Google will often create a business listing automatically for the business; however, frequently, the information included very limited. When claiming the business listing, the owner is in complete control of the brand and story. Updates can be made whenever necessary.
- Accessible of any device: Once the account is verified, the business will be searchable on Google regardless of what type of device the searcher is using. Such as PCs, laptops, tablets, mobile phones, and also vehicles outfitted with Google Maps.
- Set up only takes a few minutes: Setting up Google My Business is quick and straightforward. For such a small effort, the benefits the small business will reap are boundless. In less than 10 minutes, the process can be started.
In summary, making your presence known on Google – by merely establishing a Google My Business account - should be near the top of your never ending 'To-Do' List. Need help?
Here we are! Kre8tive Agency is a digital marketing agency that understands what it takes to get a small business off the ground. Let us confidently help you leap into the unknown. Contact us today!
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