Social Media Platforms for Small Business - Part 1 of 6

Kirsty Pilgrim • March 23, 2021
Facebook Site

Love it or hate it, social media is here to stay.


Starting in 2007, the first well known interactive social media platform was MySpace. Before overtaken by Facebook, MySpace was valued at roughly $12 billion. From that point on, Facebook then reigned king for several years. But not for long. There is always something newer on the horizon. When it comes to the best social media platform for your business, you’ve actually got lots of options.


In this blog series, we're going to focus on the top 6 best social media platforms for small businesses, including the advantages and disadvantages, and  give our recommendations on whether or not they would be good for your business. Specifically, the platforms we will be looking at are:


  1. Facebook
  2. Instagram
  3. Twitter
  4. LinkedIn
  5. YouTube
  6. Pinterest


The first platform we will explore is Facebook. The founder Mark Zuckerberg undeniably built one of the best social media platforms for small business currently available.


Over 1 billion people actively use Facebook every day. Not surprisingly, Facebook has become one of the best ways to find your target audience, build an email list, and get new customers. But that's not all.


It's a fantastic place to interact with your clients once you've grabbed their interest. However, statistically speaking, Facebook's user base has dramatically reduced over the last few years. But fear not, Facebook will remain one of the best social media platforms for your small business in 2021.


Pros

  • Massive audience reach
  • Targeted advertising
  • Great for customer interaction powerful analytics


Cons

  • Ads require large budget
  • Take consistent engagement
  • Little-to-control if page is suspended


To summarize, Facebook is a tool that is right for just about any business in 2021. While paid ads can become challenging to use and can become quite expensive, they're totally optional. We recommend to our clients that they have an active account with which to keep in touch and connect with users. If you have the budget but not time (or the patience), we can explore Facebook ads on your behalf.


Kre8tive Agency can give your business a professional custom social presence for a fraction of what traditional digital marketing agencies charge. Contact us to schedule your free, no obligation consultation today! 

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