SEO, Google Rankings, Keywords - Oh My! - Part 4 of 4
Kirsty Pilgrim • March 10, 2021
Thanks for joining us in the conclusion of our blog series 'SEO, Google Rankings, Keywords - Oh My!'.
In the previous three blog posts, we have reviewed the impact 'On-page Factors', 'Off-page Factors', and 'Site Factors' have on Google search rankings.
Finally, we will be looking at 'Domain Factors'.
Your Domain can also affect your Google rankings. Some of the domain signals aren't as strong as they once were. Here are a few things worth of review:
- Length of time the Domain has been registered. Google considers domains registered for more than 12 months as more trustworthy.
- The history of the Domain. Did you take the Domain over from someone else? If there have been some penalties in the past, this history might affect its current rankings.
- Country TLD extension. Suppose you are trying to target a specific local market. In that case, it is said that having a domain with a country-specific TLD (.uk. .au or .ca for instance) will help to achieve better rankings for that location.
If any of the above-described items have identified an issue with your current Domain, we are here to help!
Like regular intervals, Google has launched its core updates starting November 2024. It is an attempt by the search engine giant to refine the search system and enhance the quality of results. While the updates are now highlighted to the general users, they will reflect on the search engine when the complete roll-out process is finished.
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With effective strategies, digital marketing agencies can help businesses obtain a strong online presence
Discover the benefits of hiring a professional web designer. Learn why they can help your website stand out and attract more visitors to your business.
Instagram's recent shift to prioritize video content has important implications for brands. Stay up-to-date on the latest trends with Kre8tive Agency's guide.
The Manifest Recognizes Kre8tive Agency Among Edmonton’s Most Reviewed Digital Marketing Companies
Is your goal to reach large numbers of people and get them interested in your product or service? If yes, social media marketing is an efficient way to achieve this. When it comes to marketing your business, there is no doubt social media is one of the best methods! It’s one of the most powerful tools out there for business owners and digital marketers alike. Let’s take a look at six advantages that come with utilizing social media as part of your overall marketing strategy. Increase Your Companies Brand Awareness & Recognition More than HALF of the world’s population is on social media, so needless to say, you want to be where your customers are. Platforms like Facebook, Instagram, and Twitter make it easier than ever to build a brand! They offer you the ability to directly engage with customers as well as social sharing. Both are amazing for raising awareness. You can chat with customers right in your DM’s plus they can comment on and share your posts with their friends! Take a look at the engagement from this one post and see the power of social sharing!
Increasing domain authority can lead to higher search engine rankings, but it's not the whole story. Learn how to increase domain authority and get higher SERP rankings
In this post, we'll take a look at some of the key stats and information you should be aware of when it comes to paid social media advertising.
Logos are essential. While logos can initially seem daunting from a conceptual perspective, they are a must-have for any business. In fact, a logo is considered to be the cornerstone of any good business or personal brand. Logos carry a heavy load consisting of explaining: who you are, what you do, why you do it, and how you do it. Your logo will be displayed on social posts, marketing materials, business cards and more. Indeed, is a lot of heavy lifting for one little graphic to do! Regardless of your starting point, a good logo should: • Be eye-catching • Be timeless • Be memorable • Work well large or small • Encapsulate your brand vibe What has this brand vibe you have spoken of? Simply, a brand vibe is how you want your brand to make people feel. (Also known as brand personality). This element should have consistency across your logo and content and be clearly set out within your brand guidelines. Once you have established your brand vibe, the logo-making process begins to feel somewhat less daunting. Start by capturing four to five words that encompass how you want your brand to make people feel. With these chosen words in mind and the brand vibe as the destination, let's design a logo! Here are our Top 10 Logo Design Tips & Tricks : A picture is often worth a thousand words - Your logo visually represents your brand. Use straightforward icons to communicate who you are. Empty space = clean logo design - Your logo should be able to be recognized and read clearly from a distance or smaller in size. By keeping it "clean" will achieve this. "Boxed In" is In - the use of shapes to think inside the box and a great way to make your logo stand out. This also helps with cross-platform branding. For example, a "boxed in" logo works well digitally and on company letterhead, presentations, and merchandise such as pens or lanyards. Imagine your logo in various situations. - When designing your logo, try to make sure you think about its intended use. For example, are you wanting to use it on a uniform, or will it just be for your website design? Colour is critical for good design. Using various shades of the same colour can create subtle contrasts within your logo. Be literal with your logo - If your name is an object, incorporate that object in your logo. Don't be afraid to state the obvious. Be authoritative with your logo - Be literal, but make sure it fits your organization. Stand out and grab attention - In the design world, we call this "visual salience." and a great way to create an impactful logo. Reinventing the wheel isn't always necessary when designing your logo - If it works, it works. If it feels right, then go ahead and use it Don't be afraid to adjust the wheel slightly - it's ok to build on the brand you've established, rather than trading the old brand in for a new and shiny one. Admittedly, that's a lot to consider. Sometimes reaching out to a professional to help guide you in the right direction is worth its weight in gold. Hiring a marketing agency to help create a unique brand image and start your brand off on the right foot, may be well worth the cost. Contact Kre8tive Agency if you have any questions about logo design or anything else! We would love to hear from you. info@kre8tiveagency.com
